This project focused on revitalizing a brand that felt in need of a visual refresh. The goal was to reconnect the packaging with the warmth, personality, and quality the coffee delivers. Cameron’s Coffee’s original modern, minimal packaging felt too cold for a category built on richness and storytelling. I aimed to bring personality and charm back into their visual identity, reviving elements from their past, including the lion in their logo, a nod to the brand’s bold character. I redesigned all packaging, updated the logo, and created die lines to print and assemble the packaging myself. I also designed the Keurig pod labels and photographed the finished products.